
Chief Executive Officer
The company profile, a message from the representative, our philosophy, vision and mission, the principles behind them, and the people who lead the company.
Company profile
| Trade name | Seirai Group Japan Ltd. (株式会社セイライグループジャパン) |
|---|---|
| Established | 1 August 2019 |
| Capital | JPY 8,510,000 |
| Representative | ASAWA SIRIKAN, Representative Director |
| Head office | 9F Iidabashi Grand Bloom, 2-10-2 Fujimi, Chiyoda-ku, Tokyo |
| Business |
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| Brand | ACOE (A Change of Experience) |
| Corporate number | 5011103009014Check with the NTA |
| Bank |
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Message from the representative
If there is one thing we do well, it is the basics.
We train every member of staff to work to the same standard and to share the company's mission, vision and values, and that is how we reach for a higher level of service. When everyone aims at the same goal, a team finds its rhythm, momentum and harmony. Good coordination makes the work faster and the mistakes fewer, and that is what guests feel.
We look forward to your continued support.
Seirai Group Japan Ltd.ASAWA SIRIKAN, Representative Director
Who we are
What we promise, where we are going, and what we provide.
01Philosophy
Keeping the promise is how we earn trust.
We promise a high standard, and keep that promise in every part of the business we build. That is how we earn the trust of everyone we serve.
02Vision
To become Japan's most beloved family hospitality brand.
A family-first, private, home-like alternative: no lobby, no fuss, just comfort, convenience and privacy.
03Mission
Provide space for families to make lasting memories together.
Private, clean and comfortable accommodation, with friendly service and personal touches, and the latest technology to make each stay more comfortable and convenient.
Management philosophy
The principles we hold to, so that the promise is made and kept.
Marketing does not build a brand; trust does. Reviews, referrals, returning guests and growing partnerships all follow from trust earned one promise at a time.
We work to a high standard so that the surprises guests find with us are good ones.
With guests, staff, partners and shareholders, we keep our word. When we fall short, we are honest about it and do what is right to fix it.
We reward outcomes, and we fund the growth that makes them possible, by investing in the people who deliver them.
When we operate at the highest standard, guests, employees, owners and neighbourhoods all benefit.
Standard → promise → trust → integrity → outcomes → value → pride. Pride is the proof of work done right, not the reason for doing it.
Leadership

Chief Executive Officer

Chief Operating Officer