Site map株式会社セイライグループジャパンSeirai Group Japan Ltd.

Company profile

Seirai Group Japan Ltd.

Company profile
Trade nameSeirai Group Japan Ltd. (株式会社セイライグループジャパン)
Established1 August 2019
CapitalJPY 8,510,000
RepresentativeASAWA SIRIKAN, Representative Director
Head office9F Iidabashi Grand Bloom, 2-10-2 Fujimi, Chiyoda-ku, Tokyo
Business
  • Hotel business
  • Hotel operation on behalf of owners
  • Hotel consulting
BrandACOE (A Change of Experience)
Corporate number5011103009014Check with the NTA
Bank
  • Sumitomo Mitsui Banking Corporation (SMBC)
  • GMO Aozora Net Bank
  • Rakuten Bank

Message from the representative

Basics, done well.

If there is one thing we do well, it is the basics.

We train every member of staff to work to the same standard and to share the company's mission, vision and values, and that is how we reach for a higher level of service. When everyone aims at the same goal, a team finds its rhythm, momentum and harmony. Good coordination makes the work faster and the mistakes fewer, and that is what guests feel.

We look forward to your continued support.

Signature of ASAWA SIRIKANSeirai Group Japan Ltd.ASAWA SIRIKAN, Representative Director

Who we are

Philosophy, vision and mission.

What we promise, where we are going, and what we provide.

  1. 01Philosophy

    Keeping the promise is how we earn trust.

    We promise a high standard, and keep that promise in every part of the business we build. That is how we earn the trust of everyone we serve.

  2. 02Vision

    To become Japan's most beloved family hospitality brand.

    A family-first, private, home-like alternative: no lobby, no fuss, just comfort, convenience and privacy.

  3. 03Mission

    Provide space for families to make lasting memories together.

    Private, clean and comfortable accommodation, with friendly service and personal touches, and the latest technology to make each stay more comfortable and convenient.

Management philosophy

The principles behind the promise.

The principles we hold to, so that the promise is made and kept.

  1. 01Trust builds the brand

    Marketing does not build a brand; trust does. Reviews, referrals, returning guests and growing partnerships all follow from trust earned one promise at a time.

  2. 02Standard is our greatest asset

    We work to a high standard so that the surprises guests find with us are good ones.

  3. 03Integrity before profit

    With guests, staff, partners and shareholders, we keep our word. When we fall short, we are honest about it and do what is right to fix it.

  4. 04Reward outcomes, fund growth

    We reward outcomes, and we fund the growth that makes them possible, by investing in the people who deliver them.

  5. 05Excellence creates value

    When we operate at the highest standard, guests, employees, owners and neighbourhoods all benefit.

  6. 06Hold the standard, and pride follows

    Standard → promise → trust → integrity → outcomes → value → pride. Pride is the proof of work done right, not the reason for doing it.

Leadership

The two who lead the operation.

Portrait of ASAWA SIRIKAN

Chief Executive Officer

ASAWA SIRIKAN

Portrait of NAGAYAMA CHARLES YUJI

Chief Operating Officer

NAGAYAMA CHARLES YUJI